Resources Library by ANA

To find opportunities in the youth market

This paper will be presented by Yo! (Youth Opinion International). With contributions from CWA Ltd (UK); the Institut de l' Enfant (France) and Research Data Inc (USA). The paper will draw upon a long history of child and youth research in our...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?

Author: Mick Williamson

June 15, 1992

Young europeans and tobacco

In June/July 1990 a sample survey using a single questionnaire was conducted simultaneously In all 12 Member States of the European Community to assess the attitudes and behaviour of the younger generation with regard to tobacco. The survey formed...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Jacques-René Rabier

June 15, 1991

Young europeans and tobacco (French)

In June/July 1990 a sample survey using a single questionnaire was conducted simultaneously In all 12 Member States of the European Community to assess the attitudes and behaviour of the younger generation with regard to tobacco. The survey formed...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Jacques-René Rabier

June 15, 1991

Application of the EPI method to the image determination

The EPI method, developed by the author, is a new research technique with different applications in the marketing field, such as the determination of the image of a company, a product, a brand or a person; the definition of a communication axis; as...

Catalogue: Latin America 1991: Exchanging Experiences

Author: Enrique Ortega

May 5, 1991

Application of the EPI method to the image determination (Spanish)

The EPI method, developed by the author, is a new research technique with different applications in the marketing field, such as the determination of the image of a company, a product, a brand or a person; the definition of a communication axis; as...

Catalogue: Latin America 1991: Exchanging Experiences

Author: Enrique Ortega

May 5, 1991

Searching for fast-food segments

Cultural differences must be taken into account if marketers of culture-bound products and services want to be successful. Food is a good example of such products, where differences and novelty can be an advantage on one, and a shortcoming on the...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's

Authors: Janez Damjan, Blaz Vodopivec, Milena Stular

September 1, 1990

Marketing techniques and the universe of childhood and adolescence

The aim of this paper is to demonstrate the need to implement a specific and adapted procedure in marketing studies among children and adolescents. This procedure is drawn from various work conducted on the universe of childhood as well as from...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?

Authors: Marianne de Souza, Marguerite de la Menardiere, Pauline de Minvielle

Company: MSM

June 15, 1990

Youth segmentation and attitudes towards different financial entities

To define the customer sector to which we are referring, we will describe a certain division of individuals, on the basis of their lifestyle and family relationships. I believe that this division may coincide with that classical division which, I...

Catalogue: Seminar 1990: New Product Development

Author: Felix Serrano Alda

June 15, 1990

Juliette in wonderland

Once upon a time, 10 year old Juliette is living in her own Wonderland; there, she is using her mother’s perfume any time she thinks she can get away with it. That isn’t often. Both mother and daughter despair. Juliette usually wears...

Catalogue: Seminar 1989: Research For Flavours And Fragrances

Authors: Dydiane Goodman, Harold de Bock

June 15, 1989